Due to advances in urbanization and industrialization, companies are even growing in these urban or suburban areas. There are office complexes and growing employment opportunities—people's disposable income increases as their spending capacity increases. Therefore, companies want to sell their products and services to these people and make their products visible to the outside world, leading to the growth of the global outdoor advertising market.

There are many ways to do outdoor advertising. Advanced technologies have emerged in outdoor advertising tools such as artificial intelligence and machine learning, demonstrating profitability and efficiency in sales, leading to the growth of the outdoor advertising market.